The Lyst Index is a quarterly ranking of fashion’s hottest brands and products.

Creating brand heat for a newcomer in Italy

Celebrating the fifth anniversary of the quarterly Lyst Index report, ANIMA brought together Italy’s fashion leaders to discuss the successes behind luxury’s hottest brands. Positioning Lyst as an industry lynchpin, Lyst CEO Emma McFerran hosted Lorenzo Bertelli, Prada Group Marketing Director and Group Head of Corporate Social Responsibility; Remo Ruffini, Chairman and CEO of Moncler; Jacopo Venturini, CEO of Maison Valentino; as well as Founder and Artistic Director of Palm Angels, Francesco Ragazzi; and recently appointed Artistic Director of Pucci, Camille Miceli; in conversation at the Accademia Costume & Moda in Milan.

"The room was, for the record, breaking at the seams, full with students and industry players, a testament to how little room this type of conversation gets, and maybe, a testament to the need of an external player like LYST to bring diverse voices together.”

- Vogue Italy

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